Hi! I’m Diana, a production leader who believes a great shoot day and a great story are equally important.

I’ve spent my career leading creative production across global, multi-channel campaigns — from broadcast to social to large-scale integrated work. I currently work as a Global Creative Production Lead and was most recently Director of Creative Production at The Coca-Cola Company, where I led production across brands like Sprite, Fanta, and Minute Maid, managing multi-million dollar campaigns from idea through delivery.

Over the years, I’ve worn a range of production hats (Executive Producer, Senior Producer, Post, Line — you name it), which gives me a deep understanding of how to build, scale, and actually deliver creative work. I love bringing structure to complex projects, building strong teams, and making sure great ideas don’t get lost in the process.

I’ve had the chance to work across agencies like McCann, MullenLowe, and Grey, as well as brand-side at The Coca-Cola Company and Anheuser-Busch — partnering on campaigns for brands including Google, Budweiser, Burger King, L’Oréal Paris, and more.

I started out interning everywhere I could (The Conan O’Brien Show, MTV, ESPN, As the World Turns, NECN), and at one point had three jobs at once working my way into the industry I already loved.That scrappiness has stayed with me.

Outside of work, I’m usually reading Jane Austen, testing my limits with hot sauce, or still trying to run into Bill Murray again (third time’s the charm).